6 Google Chrome Tools to Measure Competitor’s Site Performance
Posted on 13. Oct, 2010 by Guest.Post in Browsers
One of the things you can do to improve your own business is to know how your competitors are doing. Thus, it is common to take a look at their products or marketing strategies so that you can also do what is necessary to snatch your market share.
Such principle can also be applied in online businesses or websites; to rank better than your competitors you have to be a step ahead of every move they make. To help you with it, here are 6 Google Chrome tools you can use.
Web Developer Toolbar
Mozilla Firefox was the first browser to ever implement the Web Developer Toolbar, but now, Google chrome has it too. It is one of the most useful web developer tools because it gives you an idea about the overall design of your own website as well as your competitors’. From CSS, HTML, Forms and Outline, you will be able to display the information you need to know to learn how a certain website operates and is designed.
Chrome SEO
One aspect you should not miss looking at on your competitor’s site is the SEO (Search Engine Optimization). Optimized websites rank better on search engines, and they get more visitors than yours, thus, they make more sales and dominate in your market. Chrome SEO will enable you to know about the SEO aspect of your competitor’s site. It shows Alexa ranking, Google Pagerank, number of bookmarks and backlinks, and a lot more.
SEO SERP
Not only can you monitor the website of your competitor on a certain niche, you can also learn the performance of your own sites and how they rank on search engines. SEO SERP lets you search for keywords for a certain site and see its search engine ranking in seconds. This extension is a must-have for new site owners and bloggers.
The Keyword Analyzer
While internet users use keywords to search for certain topics online, you cannot afford to neglect the importance of keywords on your site. You need to analyze what keywords your competitor’s site is using to bring it up on the search engine results. Above all, you can use The Keyword Analyzer for your own site to increase its performance. Although you need an API key to be able to use it, the time you spend in registering is worth the advantage you can get when you are using this extension.
BuiltWith Technology Profiler
Do you want to know the backend structure of the site you are visiting? Then, BuiltWith Technology Profiler can serve you better. It is a very useful tool to tell what websites are made of, except for https ones. You will be able to know the OS of the server your site is hosted from, the software, the programming structure, etc.
Moreover, you can also see the advertisement networks a certain site is running, the analytical tools or even the widgets that bloggers put on the sidebars of their blogs.
RSS Subscription
In case you haven’t known yet, the best way to spy on your competitor’s publication is to subscribe to its RSS feed. Since Google chrome does not come with an option for RSS subscription, this extension is just what you needed to serve such purpose.
The Bottom Line
A good marketing strategy and regular publication are just two of the most important factors you need to focus on to improve your own site. These Google chrome extensions may not be able to help you if you, in the first place, are not doing the necessary things in order to improve your placement on search engines and gain more readership. But feel free to use these tools to complement your knowledge and become dominant on you niche.
This post is authored by Gabrielle Hisona, a Technology News writer and a blogger. He is also an active member of a News Community which seeks to bring online readers the freshest news on the web.
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