What is Google Social Search?

Posted on 16. Nov, 2009 by Arpit in How To, Internet Tools

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google experimentalGoogle Social Search is an experimental search tool recently introduced by Google. This tools lets you search for relevant public web content from people in your social circle. For example, I searched for “Google Docs” and got the following results from the web contents published by my contacts.

Google Social Search

What the Search Finds

You will notice that this experimental search will show you the contact’s details, connection source (connected via Gmail, Twitter, Friendfeed, YouTube, RSS subscription in Google Reader, etc.), and results from all the web content generated by the contact.

According to Google, the following contacts will appear in your social search result:

  • People you’re connected to through social services, such as Twitter and FriendFeed, that you’ve listed in your Google profile
  • Gmail and Gtalk contacts
  • People in your Friends, Family, and Coworkers contact groups for Google

Apart from these contacts, blogs and feeds from your Google Reader subscriptions will also appear in the social search results.

Google Social Search result include Google Reader subscriptions

So, you must create your Google profile and link all your social profiles and other user content generating websites with it.

How To Use Google Social Search

To start using Google Social Search,

  • Log-in to your Google account.
  • Create your Google Profile for better results.
  • Click the “Join this experiment” button on this page.

Enable Google Social Search

Once you completed these steps, you can see relevant results from your circle in Google’s search engine results page.  If you want to see only social search results, click on the “Show options” link on the result page and then select “Social”.

see-social-results-in-google

The Future of Google Social Search

Google Social Search may become your personal search engine in the future. The idea of searching your social circle for a movie review, rather than reading them on other websites is really cool. That’s the best part of Social Search. As Google implements real time data from sites like Twitter in their search results, Social Search will become even more impressive.

(By) Arpit blogs at TechRaga

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