Measure and Analyze Your Website Stats with Woopra
Posted on 01. Dec, 2009 by Chinmoy Kanjilal in Internet Tools, Software
Checking website performance is an integral part of managing a website. Regularly checking and analyzing visitor stats makes us aware of current trends, current hot topics and most importantly of traffic driving topics which goes a long way in predicting user behavior and preparing for a wider coverage in organic search.
There are many site-analysis tools which let us check stats (i.e. Google Analytics, StatCounter). But the problem is they all run from the browser and lack a proper UI with live reports and actions.
Woopra, unlike these is a desktop client for your website and has huge loads of features which lets us analyze website performance in an easy manner.
The application is just out of beta and is available to registered users. Registration for Woopra is totally free. For registration and download, visit this page. The desktop client is available for all Windows, Linux and Mac OS.
Getting Started
To start with, put the script you obtained during registration into your site. This readies your site for reading by Woopra and preparing reports. Next, enter login details into the application.
woopra-login
This brings up your live visitor details and the main dashboard. The main dashboard is divided into various sections. The left sidebar has links to the sections and the main area shows various stats in mini-window frames.
Dashboard
Some of the dashboard displays are:
Keywords:
Displays the current keywords driving traffic from organic search from all search engines.
woopra-keywords
Searches:
Current search queries bringing in visitors to your site.
woopra-search
Geography:
A list of countries visitors are coming in from.
Pages:
Popular pages which visitors are viewing the most.
Referrers:
Referring sites, links from other sites being followed to you site.
woopra-refer
Overview:
An overview of visitors as a graph.
These are the features of the dashboard and all that is displayed on the dashboard is live traffic. You can aslo see current visitors and can chat to them live.
Analytics
The analytics dashboard shows the no of visits and visitor percentage each day with the average time spent per page. The sections in Analytics are:
Visitors:
woopra-visitors
This section lets us check visitor details and decide on country and language specific targeting of content.
Systems:
This section lets us check the systems specifications visiting our pages and optimize pages for better rendering.
Pages:
woopra-pages
This section deals with the performance of various pages with details on entry and exit pages, performance of outgoing links and downloads provided on the website. The stats for a particular page can be viewed as a performance time-line graph.
Referrers:
This section lets us check the referring sites like search engines, feeds, social networks, back-links etc. It also lets us check search results for a particular search engine and displays search terms used.
Searches:
This is the most important section for webmasters as it tells us the tops searches bringing in visitors. Both search keywords and search queries are displayed in the section.
There are facilities to create filters and notifications for better analysis. With all these powerful options, Woopra is an unmatched software for website analysis. What do you use to measure your website traffic?
(By) Chinmoy Kanjilal is a technology, web2.0 and Linux enthusiast and evangelist. He has an in depth knowledge of working of Softwares, Operating Systems, Hardwares and Computer Networks. Blogging is his favourite pasttime. He blogs primarily at Techarraz. You can find him on Twitter @chinmoykanjilal.
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