Digital Marketing Career Options That Offer a Great Work-Life Balance
A study by Ernst & Young reveals a truth that has been staring at us for years but without acknowledgment; getting a proper work-life balance is becoming increasingly difficult to achieve. Around 46% of the surveyed managers are putting in more than 40 hours per week and 40% report that their working hours have increased in the last five years. The main causes attributed to being hindrances in achieving a better work-life balance are increasing work demands and not enough growth in income. In another study of jobs that offered the best work-life balance, marketing jobs occupied six slots in a list of 25. Digital marketing jobs are not only in great demand but also offer a life outside of the office.
How to Get Started in Digital Marketing?
The very first step to getting an online marketing job is the educational qualification; an MBA degree is an invaluable stepping stone. Earning a general MBA opens up an assortment of career options that will allow you to find a job with great career fulfillment and also leave you with enough time to pursue your own interests. A specialization in marketing or even informatics can help you to prepare for an easier transition into digital marketing. Online marketing has really come to the fore in recent years with Internet-led connectivity becoming all pervasive and faster. Virtually all companies have supplemented their conventional marketing efforts with digital marketing through an assortment of platforms, including social media.
Top Digital Marketing Job Profiles Offering Good Work-Life Balance
Search engine optimization is essentially the process of making suitable changes to the website or the blog so that there is an increase in the number of visitors due to better discoverability and improved search page rankings by the top search engines like Google, Bing, Yahoo, etc. AnSEO expert is expected to be familiar with the algorithms and technologies used by search engines to trawl the net and index web pages. His primary task is to boost traffic with the help of advanced analytical tools, and research. In many companies, SEO managers are an integral part of the online marketing team looking after search engine marketing and pay-per-click advertising.
Social Media Manager
The task of social media managers is to develop and implement strategies to boost the brand presence and engagement on popular social media platforms like Facebook, Pinterest, Twitter, YouTube, Instagram, and much more that are all rage with the young generation. They are responsible for developing and launching marketing campaigns, analyzing the results, and making appropriate changes. In many environments, social media managers collaborate with the customer service department to respond to queries from social media users.
Digital Marketing Manager
Digital marketing managers are the people behind online marketing strategy development and implementation. They can find jobs in all companies that market their goods and services online, which today comprise all commercial and not-for-profit entities. Depending on your skills and experience, you can grow your career from a small business to a top Fortune 500 company. They need to be extremely creative as well as have a practical grounding on the things like online advertising, SEO, email marketing, social media marketing, and mobile marketing.
The obligation of digital marketing practitioners to know how their online campaigns are performing requires digital marketing analysts to employ a great assortment of analytical tools to track what is going right and what is not. These professionals are also responsible for conducting market research and assisting in the development of digital communication strategies with performance data.
Content managers are responsible for keeping company websites, social media pages, and blogs filled with information that is useful to visitors and maintain high levels of engagement that are conducive to sales conversions. Content can take the shape of text, photographs, infographic, videos, as well as user-generated materials. It requires them to coordinate with teams of content writers, photographers, graphic designers, videographers, editors so that they can develop content that is relevant and promotes sales.
There is a huge demand for people who are qualified in managing the online marketing process. Many of the positions outlined above require candidates to be comfortable in numerical analysis, however, creativity and the ability to approach issues in a non-conventional way is highly prized.
Author bio: Jenny Chase is an SEO expert working for a very reputed digital marketing agency – www.seoservicesusa.co/ that has a number of Fortune 500 companies as clients. An avid blogger, Jenny writes extensively on various trends and issues of the online world.